Dance School Owners ONLINE Marketing convention 


AUGUST 21st 2018

From the comfort of your own home! Learn in your pajamas, at your own pace. No travelling. No hotels!  All the benefits of a LIVE conference + a 30 day replay window - watch after the event as many times as you want.


The ONLINE convention on Marketing for Dance Schools is the PERFECT way for you to LEARN, invest in your business and BOOST those numbers over the summer!

Jump on the LIVE webinars (workshops) to have access to the speakers and ask questions, or if you miss the LIVE, then you have 30 days to watch it after the event.


10 am - Sarah Gittins - Marketing 101

Back to basics marketing.  What is it?  Why it doesn’t need to be daunting.  Understand the various types of marketing and how as dance school owners we have the the perfect solutions.  Don’t get overwhelmed…. there are easy solutions and marketing 101 is the first step to understanding how they are crucial in your business.

12pm - Karen Rutter - Is Anybody Listening?

Do you ever ask yourself ‘Is Anybody Listening?’ when it comes to your marketing?Do you feel like you’re putting a ton of effort into spreading the word about your business, but it’s just not getting the results you want?

In this session, Karen will explain Why You Must Understand Your Target Client, and the difference speaking their language can make to your marketing results.

2pm - Amanda Dixon - Social Media Q and A

Frustrated by your Facebook Ads? Hashtags? What are they how do you use them? You know there is a simple solution to your problem BUT you just can’t find it! If someone could just show you how!!! Am I on too many platforms? I am just not getting a response to my ads?

This session  - if you can’t make it live then get your questions into us in advance, as this is going to be all about your issues, problems and questions around social media.  Speak to Amanda directly - she is an absolute font of all social media knowledge.

9.00pm - Ess Green - Personal Branding

Over the past 10 years, Ess has seen many businesses come and go (including dance schools) and believes there is a secret sauce that some people are missing. Ess will talk about the important crossover from dancer to business and how personal branding can help strengthen your brand which will attract more people to your school and allow you to charge your worth.

Sarah Gittins

Sarah Gittins

Author, Mentor & Dance School Owners Coach

Author, public speaker, mentor and owner of The Dance Den is excited to be bringing the UK’s first Online Dance School Owners Convention to life! As a dance school owner of 19 years, I have been on a roller coaster of a ride.  My school was a mess and I wanted to sell it.  I was working all the hours and just nor getting anything back - something had to chance.  A nervous breakdown forced changed and now I LOVE my school, I am so grateful I did not sell it.  I had to make changes to grow, learn, survive and find that all important balance in life.  The Dance Den supports your passion and allows you to LIVE as well.  So jump in and start learning.

Karen Rutter

Karen Rutter

The Coaches Coach

Karen Rutter is an expert at helping business owners to identify their Ideal Client, craft exactly the right marketing message that will appeal to that ideal client, and helping them to get past the mind mischief that stops them from focusing in on just those clients who are a perfect fit for their business

Amanda Dixon

Amanda Dixon

Amanda Dixon is an award winning, established social media marketing consultant in the North East of England, having trained 1000’s of SME’s in the use of Social Media for marketing their businesses since 2010. North East Social Media teach Social Media marketing through a series of workshops and 121 bespoke in-house training on all aspects of social media from beginners to advanced; they also support client’s with Social Media Management. Amanda is also one of 23 Enterprise Nation and Facebook accredited trainers in the UK, working with them on their #SheMeansBusiness campaign, the only one in the North East of England. Her other “hats” include Regional Branch Chair and National Chair of the National Women’s Network and founder of Inspire NE Social Media.

Ess Green

Ess Green

Founder of Axznt

As a former professional dancer, Ess has traveled around the world working with the industries finest, learning and training the foundations of hip-hop and street styles. A previous world street champion, Got To Dance Finalist, West End performer in the 5 star rated Hip Hop Theatre Show with Zoo Nation Dance Company and has worked with the likes of Aston Merrygold, Kimberly Wyatt and Flawless Dance Crew. All of this while starting his clothing company, Axznt, which now serves 1,000s of dancers.


For all 4 webinars + a 30 day replay



An amazing day….totally inspired by all the speakers, who shared their knowledge and expertise so openly.  I feel so motivated to continue my journey to grow a successful school.

Karen Thompson

Karen Dempsey School of Dance

The Dance Den is helping me so much with my business and yesterdays Convention was the best £80 I’ve spent!!!!

Rhonwen McCormick

Excellent Day - thank you  Sarah & the guests for providing so much info at the 1st Dance Den Convention.  It was wonderful to network with the studio owners and share good practice and feel less isolated.  Can’t wait for the next one!

Emma Mallam

Motion control Dance

Really informative….a great value, lovely friendly intimate atmosphere.  So happy I decided to come - lots to get cracking on now - can’t wait to implement lots of tools learnt.

Ava Dansci


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