Welcome to The Dance Den Blog

Brilliant Dance School Business and Marketing advice


Profit is a BAD word!

You need to get your numbers right, and start valuing your school correctly.
Dance classes are often classed as community ventures or not for profit, but ultimately they are a business.

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Starting a BLOG

Today’s blog is ironically about a blog. Is it worth you setting up a blog for your Dance school?

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It’s all about the EGGS!!!

When you put yourself in your clients position and walk through your enrollment process through to arrival – are they getting the best experience at every step? Because if they are not, then you need to think WHY not and what can I do to change it.

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The dilemma of a break or even a holiday!

What happens when you shut the doors to your business? Your income will stop too. Those new enquiries whilst sunning yourself on a beach WILL try the competition down the road who happens to be answering her phone.

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Learn and Grow

You don’t have to do it alone!

Did no-one tell you when you trained to be a teacher/dancer that if you owned your own studio you would also need to have a ridiculous amount of ‘other’ skills too….You can learn business, marketing, budget, cash flows and so on, the dance den can and WILL help you. Rome wasn’t made in a day – so don’t stress, take it one step at a time.

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Time Management




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