Introducing "The Dance Den Academy"

A monthly online membership training academy teaching & supporting Dance School Owners in running a successful dance school.

Need help on getting clear where you are going with your Dance School?

Does it all feel like too much and you feel overwhelmed by running your school?
Are you looking to transition from full time employee into a full time dance school owner, but scared about how to make it work?
Are you looking to open a Dance or Performing Arts School?
Want to work less and get paid more?
Confused by marketing?
Need more students but are lost as to ‘HOW’?
Looking for help and support?

As dance school owners we often feel we are on our own….
A little bit like a duck! To everyone we are sailing along quite happily but underneath our brains and feet are working overtime!

You see…..

No one knows what running a dance school is like unless you have run one! Business coaches will always say – skills are transferable! I disagree – Dance Schools are their own animal!

But you are not alone and that animal can and WILL be trained!

Join a community of like minded dance school owners.
You can have the dance school of your dreams
You can build a better business
You can have trusted support
You can free up your time
You can make more money doing what you love…..

It is possible!

As teachers – we teach technique from the foundations up. You also have to know the foundations of business.

Whether your school is new or established, as technology and marketing methods change – so does your approach to them. As teachers we will also be the eternal students. Simple changes can make a huge difference to your bottom line.

This is where The Dance Den steps in!

Lessons, guidance, how to’s… and support in ALL areas of running a dance school
This monthly membership club will give you – bite sized, easy to manage online lessons and support as you put it into practice in your business.

After every month you get a NEW online business module to work through in your own time, plus access to the ever growing library of documents, letters, guides and printables. A monthly challenge in our secret Facebook community group PLUS – as a member you get discounts from our recommended partners.

There are 2 levels to choose from:



  • The Secret Den Group (Facebook)
  • Monthly Business Module
  • Access to the Library (full of forms, templates, guides and goodies)
  • Online Support from Sarah
  • Monthly Online Challenge
  • Monthly Training Webinars
  • Monthly Live Q & A Session


  • The Secret Den Group (Facebook)
  • Monthly Business Module
  • Access to the Library (full of forms, templates, guides and goodies)
  • Online Support from Sarah
  • Monthly online challenge
  • Monthly Training Webinars
  • Monthly Live Q & A Session

Join Bronze Membership

Join Silver Membership

What are you waiting for?

Here is what 2 dance school owners said about working with me.

“Discovering the Dance Den has been the best thing I’ve done to help me better myself as a dance school manager and improve the quality of the service i provide for my customers.
I have found Sarah to be friendly, experienced and unbelievably approachable and the resources and advice she provides has been invaluable in helping me to get my business on the right track. The webinars offer brilliant training and support, alongside practical tasks that really challenge the how and why of business. I have a lot more still to learn and I really look forward to and appreciate Sarah’s input.
I literally don’t want to run the business without her!”

Gemma Bonner

Sutton Dance Academy

“Going from employed to self-employed has been a huge learning curve for me.
Sarah is so friendly and knowledgeable, I have learnt so much. I have her book, attended the workshop (which was amazing) and the advice has helped guide and support me. I have made massive changes to the dance school and the numbers continue to grow every month.
My only negative – is that I wish I had found The Dance Den sooner!”

Emma Mallam

E-Motion Dance

Another fabulous and inspirational Q and A from Sarah….thank you

Karen Thompson

Here’s a taster of some of the many elements we are covering in the Den

Goal Setting




Dealing with dance mums


Boundaries & Mindset


25 Income Streams


Shows and Events




Money & Break Evens




Ideal Client






Getting your own Studio





Lots of help and support with Marketing your business – Online, Offline, PR and Web


Join Bronze Membership

Join Silver Membership

When you click on the Join Now button you will be taken to PayPal where you can set up your monthly subscriptions.  Once that’s done you will be re-directed to where you can set up your membership account and get started today

Still unsure? Then please drop me an email


Forgot Password?

Join Us

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.