Excited to launch the UK’s first ONLINE Dance School Owners convention!  



July 23rd 2018 

Oct 15th 2018 

From the comfort of your own home! With all the benefits of a LIVE conference + a 30 day replay window.



Previous Schedule was:

10 am - Sarah Gittins - Reviewing the Fundamentals, T&C’s + GDPR.

Are you legal?????  With the new data protection rules coming into play this is the prime opportunity to check your paperwork.  This may come across as the boring one - but ‘I didn’t know’ is not grounds for defense in a court of law.  So get it right and cover your ass!

12pm - Nancy Radford - Complaints to Compliments 

When you’ve worked your socks off, and then someone complains, it really hurts. So the temptation is to defend yourself or hit back. Yet that can make the situation worse and hurt you even more. Nancy shows you how to turn complaints into compliments. If you keep your cool, it’s not difficult. She provides a formula to turn those confrontations into conversations that lead on to solutions. The training will cover – why when we really really need to get it right, we get it wrong and how to make sure you stay cool calm and collected under pressure. (Savvy Swan, not headless chicken)

2pm - Sarah Gittins - Dance School Growth

Ever sat down at the end of the day and think ARGH! I still have so much to do!  It’s hard keeping all those balls in the air, right?  So in this webinar I show the tricks I use to keep my 330+school running and growing without the hours and hours of admin!  I will share some of my top tools, tips and planning strategies, so you can concentrate on adding to those student numbers instead of just maintaining them.

9.30pm - Natalie Perkins - Selling the Experience 

Live from the USA, at a time when you are all hopefully home from teaching. A master in selling the experience to your customers it is a subject that Natalie could talk about for days!   The experience you have when interacting with a business is almost as important as what the business itself is offering. We’ll explore creating the perfect experience for your studio from start to finish so that your clients become so enamored with what you offer that they turn into marketing tools for you! Take your business to the next level or start from the ground up with this seminar that will leave you with lots of ways to take immediate action!

Sarah Gittins

Sarah Gittins

Author, public speaker, mentor and owner of The Dance Den is excited to be bringing the UK’s first Online Dance School Owners Convention to life! As a dance school owner of 19 years, I have been on a roller coaster of a ride.  My school was a mess and I wanted to sell it.  I was working all the hours and just nor getting anything back - something had to chance.  A nervous breakdown forced changed and now I LOVE my school, I am so grateful I did not sell it.  I had to make changes to grow, learn, survive and find that all important balance in life.  The Dance Den supports your passion and allows you to LIVE as well.  So jump in and start learning.



Natalie Perkins

Natalie Perkins

CEO Bella Ballerina Programme

Live from the USA Natalie will be joining us on a late night video call.  Natalie’s vision for Bella Ballerina began when her own daughter was a toddler. With a lack of realistic options in the marketplace and a strong entrepreneurial spirit and background in dance herself, Bella Ballerina became a reality and opened it’s doors in Brambleton, Virginia in 2011. In the years following, the studio opened two more Virginia locations and ran as many as 6 off-site programs. Bella Ballerina grew to offer licenses to studios seeking a preschool solution as well as brick-and-mortar franchise opportunities in 2016.  Natalie has over 13 years experience building businesses of many kinds and is proud of what the Bella Ballerina family of brands has accomplished.


For all 4 webinars + a 30 day replay


An amazing day….totally inspired by all the speakers, who shared their knowledge and expertise so openly.  I feel so motivated to continue my journey to grow a successful school.

Karen Thompson

Karen Dempsey School of Dance

The Dance Den is helping me so much with my business and yesterdays Convention was the best £80 I’ve spent!!!!

Rhonwen McCormick

Excellent Day - thank you  Sarah & the guests for providing so much info at the 1st Dance Den Convention.  It was wonderful to network with the studio owners and share good practice and feel less isolated.  Can’t wait for the next one!

Emma Mallam

Motion control Dance

Really informative….a great value, lovely friendly intimate atmosphere.  So happy I decided to come - lots to get cracking on now - can’t wait to implement lots of tools learnt.

Ava Dansci


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