YOU CAN DO THIS!

YOU CAN DO THIS!

Do they really need the uniform?

Sorry I have forgotten my fees!

She went to a party – instead of the last exam rehearsal!

Attitude from the teenagers!

Commitment and dedication at an all-time low!

How much for costumes?

So and so quit and didn’t tell you!

 

Then…….

 

You need more students to break even!

Flyers need to go out

Website needs updating

Accountant wants up to date books

Insurance needs to be re-newed

Council change their hiring plans and want a meeting

Pay the bills

Recruit teachers

Deal with enquiries on email, phone x 2, Facebook, social media, messages ……

Phone calls from bloody PPI people!!!!!

 

The list is endless….

Did no-one tell you when you trained to be a teacher/dancer that if you owned your own studio you would also need to have a ridiculous amount of ‘other’ skills too….You can learn business, marketing, budget, cash flows and so on, the dance den can and WILL help you.  Rome wasn’t made in a day – so don’t stress, take it one step at a time.

From me to you after 18 successful years – YOU CAN DO THIS! And what you can’t – outsource! Get help – ask me of the fellow dance principals in the dance den – join our community – You don’t have to do this alone!

Check out The Dance Den Academy http://thedanceden.co.uk/the-den/

The prices are going up at the end of June 2017!  So jump in now and I will hold the old price!

 

For more top tips, advice, mentoring and coaching, check out the Dance Den

Facebook: https://www.facebook.com/thedancedenbiz

Twitter: https://twitter.com/thedanceden

Web: www.thedanceden.co.uk

 

Starting a BLOG

Starting a BLOG

Today’s blog is ironically about a blog.

Is it worth you setting up a blog for your Dance school?

Is this something that would benefit the school?

Ok so let’s be real first and look at the positives and negatives, but before we do that, be honest! Do you like to write! Because if this is going to become another thing you don’t manage on your to do list because you keep putting it off then don’t start!

The positives out way the negatives, but I don’t have a dance school blog – why because I have enough to do with my two businesses and if I cannot do it justice and give it my full attention then why would I start it!

It does however have massive positives:
It places you as an authority on your subject – so when new clients who know nothing about ballet for example read your posts on, how to tie shoes, improving turn out and so on…. Then they think ” oh she knows what she is talking about” it starts to build trust and the more trust you build the better and more likely they are to buy from you.

You can gain feedback – by asking a question out there, you responses could guide you on whether you start new classes or not.

Likes and shares, if it’s a great blog post and it is shared on social media as well as your website then it is more likely to attract a new audience through social media which you can then in turn drive to your website and hopefully from there convert them to clients.
You can reuse the material in your blogs as posts on Facebook and tweets.

 

Google loves blogs, because it sees your website as having added new content and it google will always push websites that add new content higher up the rankings than those who don’t.
Negatives
You need a website you can change easily, not one that you need to keep paying a designer to do.

You need to write!

You need to publish regularly.

It’s a great tool if used right, but it can also be something that drains your time.  So before you start just think hard about what you are trying to achieve form your blog, and think before starting.

Happy writing.

So why not join me in THE DEN where we talk money, mindset, profit, marketing and so much more! Take a step in the right direction to push your business to the next level. Start by downloading you FREE e-book.

 

For more top tips, advice, mentoring and coaching, check out the Dance Den

Facebook: https://www.facebook.com/thedancedenbiz

Twitter: https://twitter.com/thedanceden

Web: www.thedanceden.co.uk

The question of signage…….

The question of signage…….

So I return to the question of signage….

I would hate to think that this is becoming a bit of a bug bear of mine.  If you missed my last blog on it, you can read it here

Signs for your studio inside and out are SO important!

Yet again whilst on holiday in Canada, I see a sign that is quite difficult to read, it was on a display post for an out of town shopping area where the studio was. Then underneath, another sign,  obviously paid for extra stand alone advertising. Ok so this sign stood out, it was colourful it was obvious it was dance. All good from that angle, although this one had too much writing on it, they were forgiven because the call to action was clear.

A call to action is something you give to your readers to make sure they do something with the information they have just looked at or received.  It has to be clear or people will forget about it or say I will deal with that later, but later never comes!

So signage wise about 70 out of 100 ish! Next problem, I looked for the studio! Now in Canada / America they tend to be in shopping areas or as we Brits call them out of town shopping areas.  In a small unit with maybe a food shop or a hair dressers next to them.

This dance studio was no different, except after the 2 types of signage out front in the carpark, the actual studio was nowhere to be found.  Now I knew it was there because the sign said so, but where?  This studio had zero signs directing people to the actual front of the building itself! After walking around the block, I left the area STILL not knowing actually where the studio was. That’s mad!  When your customer is new and unsure where they are going or what the procedure is, little things like stressing over getting in the building might make them late or worse not even bother coming in.  If getting to your studio is not easy, or has codes to get in MAKE sure your new customers know this.

Make it easy for people to find you, in this day and age customer convenience is crucial!

Get your signage right!

Rant over!

So why not join me in THE DEN where we talk money, mindset, profit, marketing and so much more! Take a step in the right direction to push your business to the next level. Start by downloading you FREE e-book.

 

For more top tips, advice, mentoring and coaching, check out the Dance Den

Facebook: https://www.facebook.com/thedancedenbiz

Twitter: https://twitter.com/thedanceden

Web: www.thedanceden.co.uk

 

Signage = Confused????

Signage = Confused????

A blog written in Canada

Its funny how when away and detached from the dance school that you notice signs more. Today whilst in Canada and driving through a local town I noticed a local performing arts academy.

Not going to name it or where in Canada but suffice to say even I struggled to identify it.

So what was wrong?

The name to begin with, it was named after the street that it resided on – ok so problem number 1
What happens if you need to move?

What if the name of the street is unpronounceable?

What if the name of the street has other meanings in other languages or slang?

Number 2

The sign blended with the rest of the street, it’s colours didn’t pop out it was not obvious what the building did.

Number 3
The writing was too difficult to read

You want the public in that fleeting moment of passing your studio to go – wow there is a dance school. Look at what they do.

It stands out, it makes a statement.

By contrast 10 minutes later we drove past a digital fabric printing company – how did I know? Well to quote a well-known company “it does what it says in the tin!’

The signage was digital fabric in a cornucopia of colours and printed in clear letters was digital fabric printing. Perfect!

See you soon
Sarah

For more top tips, advice, mentoring and coaching, check out the Dance Den

Facebook: https://www.facebook.com/thedancedenbiz

Twitter: https://twitter.com/thedanceden

Web: www.thedanceden.co.uk

7 Secrets to Social Media Reputation

7 Secrets to Social Media Reputation

There are numerous elements to the topic of managing you social media reputation – suffice to say this subject is:

HUGE!!!!

So there is a whole webinar on social media that I could lead you through – the pitfalls and nightmare that can be the internet, with the contrast of its ease, accessibility and free publicity.

So today I will look at the 7 Secret reputation maintaining tricks you need:

  1. socialmention.com – You need to sign up to this, so that any time you are mentioned by name or dance school it can give you an alert.
  1. Google alert – Pretty much the same as social mention
  1. Facebook – I have a love hate relationship with this site! If someone posts something that damages your reputation, deal with it, then block people – do NOT be afraid of upsetting people. Let’s be honest – your competitors like you so they can spy! When is your next show, exam results, and competition wins…any comments when you have had a bad day….. BLOCK them! And unlike them from your page.
  1. When faced with a negative comment, how YOU respond will ultimately affect your reputation. But you must respond, issue an apology if need be or an explanation.  But respond
  1. Do NOT feed the fire! Do NOT air your dirty laundry on Facebook, twitter or anything else.  If you post ‘had a crap time teaching’ and you are friends with parents – they WILL read into it.  You reputation is questioned – Do NOT feed it!  Keep you FB professional!
  1. Monitor scheduled posts, if there is a crisis going on and argument on posts, then all of a sudden a cute cat with a funny message appears – it would be completely inappropriate and insincere. Postpone scheduled posts if necessary till a later date.
  1. Think three times, review twice, post once! A post once out there – is out there!!! Anyone can screen shot it, even if it is removed at a later date. 3-2-1.

    For more top tips, advice, mentoring and coaching, check out the Dance Den

    Facebook: https://www.facebook.com/thedancedenbiz

    Twitter: https://twitter.com/thedanceden

    Web: www.thedanceden.co.uk

What you should be doing on Facebook!

Ok – so my love hate relationship with Facebook is no secret.  I think it is a place where dirty laundry is too often hung out to dry with words that people do not have the guts to say to people’s faces! My philosophy and upbringing has always been treat people how you would want to be treated and do not say things behind people’s backs that you are not prepared to say to their face!  To me Facebook is a personal back!

My love of Facebook and its ability to save countless hours of communication problems, its unreal marketing capabilities and reach.

BUT – and this is really important, when you use Facebook for business, KEEP it business.

Here are a few tips on Facebook Success!

  1. Understand your brand! What your dance school is about, its core message and values. It’s no good being a traditional ballet school and then posting a really funky graffiti logo up on Facebook – it gives mixed messages.  Make sure your header, Phots, items you share and repost all have the same core brand message.
  1. Show your personality, people are more likely to share your items and photos if they are exciting or funny.
  1. Use your brand colours, fonts and designs – keep it all the same
  1. Post daily! The Facebook experts that be recommend you post 3-4 times a day – I can’t manage that, but a daily post is good.
  1. Schedule your posts, so regardless of a crazy day, a holiday or plain lazy day – your posts will always go out.
  1. Plan your social media so it can always get mixed up and can promote events coming up when need be or tie in with major holidays.
  1. Mix and match – add articles, memes, pictures, videos, top tips – anything to keep the content fresh.
  1. Keep it professional – do not air your frustrations on this medium – once it is out there it is out there forever.
  1. Check your privacy settings regularly; Facebook on updates likes to alter things!
  1. Make sure your name is your name! Facebook are having a deleting session on any ‘private’ accounts that look like they are a business – so things like Susan’s Sewing or Kirsty Dance School – will be deleted with no notice! Your business needs to be on a page.

Facebook love to update and mix things up, so staying on top of this is not easy – I get it!  But the minute I applied changes to my Social media marketing, my likes on my page shot up by over 200 and I gained 15 new students from the new marketing.

So love it or hate it Facebook is here and you need to take advantage or its positives!

For more top tips, advice, mentoring and coaching, check out the Dance Den

Facebook: https://www.facebook.com/thedancedenbiz

Twitter: https://twitter.com/thedanceden

Web: www.thedanceden.co.uk

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