Meet me!

Meet me!

Fancy meeting up in LONDON? I am going to MOVE IT, so pop over and say Hi! And if you feel a bit shy, then here is a conversation starter for you…….

Arms forward or back

Ok so this question, if not debate came up in class as to what the students class as forward and what I class as forward. It’s the same basic debate we also had over inward and outward turns.

So the dilemma is:

When your arms start from hip level move towards your face, is that forwards or backwards? I say forwards, as the start of the movement in my eyes dictates the trajectory.

But from arms in jazz 5th, above head travelling towards your bum, is that backwards or forwards? I say backwards - oh the Debate that followed!

So question to all you dance teachers out there, what is backwards and forwards in your eyes, and is that same view shared by your students.

And is that the only view that you and your students differ in?

Communication is key – not only in what you do as a dance school owner – but also as a teacher. Communication is SO important, it should really be up there with Marketing.

So forward or back???

For me – it is unresolved! Some of my students think 1 way, I think another – we shall agree to disagree!

So, if you fancy carrying on this conversation, or better still, let’s start a new one about business. Then I am going to be at MOVE IT in London this March, come and see me on the Rock the Dragon Stand 626. I would love to meet more of you in person!

See you in London!

Let the Games Begin

Let the Games Begin

In Toronto they were setting up huge chess boards and the games began.

Your move.

Their move

And so on….

It’s a little bit like dance schools and the nearest competition.

One eye in the competition - what are they doing? What’s their next step? Or are they the ones at follow you?

You open a stretching class – they open a stretching class.
You do a themed show – 1 year later they do a themed show
Or maybe it’s the other way round? Sometimes this is coincidence, sometimes it is not!

But STOP! Seriously every minute you spend wondering what your nearest competitor is doing the less time you spend on your own business! And suffice to say they won’t be worried about you, so don’t stress about them!

Get focused on your own crap! Stay true to yourself and your vision! They are not the same as you and even if they try to make their vision the same it will NEVER be the same, because they are not YOU.

If you are unsure as to where you are going and you think you need to look to others then you can do these things to stay focused.

1 – Take some time out to look at your own goals and if you are heading in the right direction.
When you set these goals (however many months ago) you had a clear vision and destination, maybe these have gone off course and a re-visit to these can often spark an idea.

2 – If you are completely lost, then look to a different type of business. What is a shop doing to attract new visitors? What is happening in the music scene that you can use as an influence?

3 – Who is your ideal customer? Because your ideal student and parent will NEVER be the same as theirs. Even if you both teach street dance, how you run your school and YOU as an owner will always be different to the other person – so believe in what you are doing and get your ideal customer nailed, that way you demonstrate in every form of marketing HOW different you are to them.

So get your head down onto your own stuff!

If you are struggling to see things clearly then why not check out the HOW to set your goals.  Its an hour class and is packed full of information to guide you into clarity, plus it comes with 10 pretty printables to help you.

Profit is a BAD word!

Profit is a BAD word!

When did profit become a bad word?

In writing my new class on money for the members I found myself questioning why dance school owners are afraid of profit.  With sayings such as “I do it for the kids” ” I do it for the love” but you know you CAN do it for those reasons and STILL make a decent living. Being a martyr to the cause will help no-one if you cannot but food on the table in your own house. I was once told many years ago - you will never make money in dance. And I always loved the notion that I would prove at person wrong.


In many aspects they are right.

As professional dancers we worked for free to ‘gain experience’ because ultimately you can’t work without experience.  As assistant teachers many of us worked for free to gain extra knowledge and skills from the teachers. As dance school owners, we put in numerous hours for free ‘for the love of it’

Imagine for a minute a lawyer putting in extra hours for free, the lawyer may love their job, but they will NOT work for free.  Or a council worker, loving their job, but not putting in over what they are paid.  Yet continually as dance school owners if we actually charged for all we do, then prices would be bonkers!

However, and this is a big however, we should be paid for what we do! So how can we change the mental shift from one of being the underdog to the valued business owner.

First it takes a shift in mind, from worrying what people will think if you put up your prices! The customer and their opinions on the price of things should not dictate your perception of what you value yourself at.

If your minimum price for teaching a class for someone else is £25, then that is the price you pay yourself in your business and if the maths is not adding up, then you need to figure out why its not adding up.

‘ I couldn’t possibly charge more, they won’t like it’ who is ‘they’ your customers? What would your customers say if you went out of business because you couldn’t pay your rent or your staff,? What would they say if they knew you were working for free? Some would say- oh there we are then, others, more fool her, others would say oh that’s wrong.  And when you do put up your prices if they don’t like it or understand why you need to do it, then they did not value you or your school.

You need to get your numbers right, and start valuing your school correctly.
Dance classes are often classed as community ventures or not for profit (some are) but mostly they are a business.

So why not join me in THE DEN where we talk money, mindset, profit, marketing and so much more! Take a step in the right direction to push your business to the next level. You can join the DEN here for as little as £10 a month.

The Den

Or you can download a FREE e-book.

Positivity is infectious

Positivity is infectious

Positivity is infectious

How do you wake up every morning?

Is it with a half glass full feeling?

Ok now don’t get me wrong, I am not a morning person, so finding me happy and chirpy with a isn’t life wonderful outlook is NOT going to happen! Not until I have had at least 3 coffees anyway!

No, I am talking about ‘I can’ instead of ‘I can’t ‘

But WHY is this so important?

Indulge me in a little history:
3 years ago I had a nervous breakdown! At my worst getting out of bed was an achievement, positivity – well that did not exist for me! I struggled to survive, I had to because of my children but I hid from everyone the severity of what I was feeling. I guess being a performer came in handy because few new the true extent of my depression.

3 years on – I am a different woman, my nervous anxiety I don’t think will ever leave me but I manage it. I am much happier, more confident and self-assured than I have ever been.

So why the little detour into my struggles?

It’s simple. Positivity – even when I didn’t feel like saying it, is what helped me turn my life around. So here are a few things that can help you bring positivity into your lives even in the darkest of hours!

Thank you – to who or what is your choice, but every morning say thank you, be grateful to have another day on this beautiful planet, to have your health, your family…whatever you choose to be grateful for in that moment….but say thank you.

Reverse your words – I can’t becomes I can. I will achieve… (remember for me at times it was getting out of bed!)

“I can do this” 4 simple words, with such power…. I can do this… say this every morning, make it a habit like brushing your teeth. I can do this – you don’t even need to finish the sentence, just those 4 words will start your day in such a positive way.

There will always be things we don’t know or don’t understand or need to learn. Things that may stress you or you keep putting on the back burner because you can’t find the heart to start it. Life throws us curve balls and often it can be really hard to see the wood for the trees. But as someone once told me “this is a storm in a teacup” many things are storms in teacups and they WILL pass and things WILL get better – but in that moment when you are in the thick of the storm - finding an element of positivity WILL help.

So take those challenges, tackle those goals and keep chipping away at them.
“I can do this”
I know you can, so set your positive mind set and things will work your way, trust me, I have that t-shirt!

So why not join me in THE DEN where we talk money, mindset, profit, marketing and so much more! Take a step in the right direction to push your business to the next level. Start by downloading you FREE e-book.


For more top tips, advice, mentoring and coaching, check out the Dance Den




I am asking you to be selfish

I am asking you to be selfish

We are in a business where we give:

We give our knowledge, our skills, our kindness, our support, our hearts, our souls and everything in between.

We work in a service based industry where our customers become family, where we know our clients so well we can pre empt reactions, mistakes and issues before they arrive.

We are passionate, creative driven by perfection in movement and skill.

We are not selfish, we find it hard to be selfish, it’s not in our nature.

So my next statement is one I have learnt recently and it’s a hard pill to swallow.

I am asking you to BE selfish!

For the sake of your health, your sanity, your family - I mean your real family not the dance one.

Take a moment, is there something you can let go?  Are you ready to let it go?

Because running a dance school is its own animal and will take over your life if you let it.  Which is why I am so hot on boundaries, because there has to be a balance, you have a right to a life outside of your school.

So I ask you, are you ready to give a part of it up, to be selfish of your needs?

It’s odd considering I help people with their business, to help streamline it, make it more profitable, grow it, condense it - what ever your vision is I can help you achieve it.  But as a mentor, I often need to ask the hard questions.

Today’s hard question is - is it time to let it go?  What ever ‘it’ may be.  Is there a section of your business that is more stress than it’s worth? Is there a section of your business that drains you financially?  Is there a section of your business that you do not have the heart for?

It’s not easy to let it go? But sometimes for YOU, you need to be selfish and make a decision based solely on a benefit to you.

Are you ready to let it go?

So why not join me in THE DEN where we talk money, mindset, profit, marketing and so much more! Take a step in the right direction to push your business to the next level. Start by downloading you FREE e-book.

For more top tips, advice, mentoring and coaching, check out the Dance Den





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